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Press Release, October 2010

The coming cycle of the Environment and Innovation International Competition launched today, putting schools squarely in the driving seat when it comes to environmental problem solving.

The competition run by the Foundation for Environmental Education (FEE) and Toyota Motor Europe, through its Toyota Fund for Europe, will engage schools in Denmark, Latvia, Slovenia and Turkey that are Eco-Schools or interested in becoming one.
 
Inge Huijbrechts, CSR Manager for Toyota Motor Europe, said: “Building on the previous cycle ‘Climate Change: Let’s Save Energy!’ we have made this cycle’s theme ‘Let’s Reduce Waste! Reduce, Reuse, Recycle’, and plan to engage even more retailers and schools in what has become an incredibly inspiring project culminating in the Environment and Innovation International Competition.”
 
Henny Kromhout, FEE Executive Board Member Responsible for Eco-Schools, added: “The Environment and Innovation Competition is a fantastic example of environmental education. Not only does it engage young people in finding real and sustainable solutions to environmental problems but thanks to the support and involvement of Toyota retailers it is communicated to the local community, causing a broader, long-term, ripple effect.”
 
The best project proposals will be selected by a national jury in May 2011 and the schools matched with Toyota retailers in their geographical area. The retailers then work with the schools to implement their idea in the school year 2011-2012, which is also entered into the national competition. The best project from each country will then be entered into the international competition, with an overall international winner announced in October 2012.
 
The International Jury is made up of representatives from organizations such as UNEP, British Council, European Commission - Directorate-General for Energy and Transport, European Environment Agency, Intelligent Energy Executive Agency (IEEA), CSR Europe, Toyota Motor Europe and FEE.
 
For more information visit: www.eco-schools-toyota.org
 
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Notes to Editors
 
The Eco-Schools methodology includes seven steps that any school can adopt. The process involves a wide range of stakeholders, but pupils play the central role. After a period of participation, an evaluation of the success and methodology of these initiatives ais undertaken, and the Eco-Schools programme for each school assessed. Successful Eco-Schools are awarded the Green Flag, an internationally acknowledged symbol of environmental excellence. For more information visit www.eco-schools.org
 
The Foundation for Environmental Education (FEE) is an international organisation that has promoted environmental education for sustainable development since 1981. FEE is an umbrella organisation with members in more than 60 countries worldwide. FEE is active in environmental education mainly through five programmes: Blue Flag, Eco-Schools, Young Reporters for the Environment, Learning about Forests and Green Key. More information about FEE and its programmes can be found at www.fee-international.org
 
The Toyota Fund for Europe (TFfE) was created in 2002 to enhance corporate citizenship through social contributions in Europe. TFfE supports projects in three areas directly linked to Toyota’s core business:
·         Environmental awareness
·         Technical education
·         Road safety.
TFfE encourages the development of cooperative partnerships between NGOs and Toyota companies throughout Europe. Today, environmental education for children and youth is one of the most important and active areas of focus for TFfE. For more information visit www.toyotafund.eu
 
For further information, interviews or images contact: Sarah Pickering at International Eco-Schools Coordination on +45 3328 0411 or Yewen Yang at Toyota Fund for Europe on + 32 2 745 2450.
 
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Click here to view Environment and Innovation Project Booklet
A Project By Eco SchoolsFEEUNEP
Supported By Toyota Fund for Europe